The Socks Bon Appétit Editor in Chief Adam Rapoport Swears By

You wear shoes in your size—so why not do the same with your socks?

These days, Adam Rapoport runs the show at Bon Appétit. But he spent a decade here at GQ, including as our Style Editor—so when he told us he'd found a new favorite pair of socks, we asked him to fill us in.

When Pete Hunsinger, former publisher of GQ and Golf Digest,told me he was starting a sock company, I was like—Huh. Okay. That’s cool. I guess? I mean, I like socks.

But then he reeled me in. The hook, he explained, is that each pair would be sized specifically to one’s foot. Which got me thinking. Whenever I grabbed a pair of “Size L” athletic socks off a rack, the label would insist they fit shoe sizes 7-12. And I’d always be, like,How is that possible!I’m a size 12. I can’t possibly wear the same size sock as someone who’s a 7, right?

And then, inevitably, I’d get home and struggle to pull my fancy new gym socks over my heel.

Enter Kane 11.

Hunsinger’s socks don’t just fit your feet, they hug them. They’re at once durable and comfortable. They’re available in a Merino wool blend—with just enough stretch to keep them snug—as well as a Supima cotton option, great for summer and for working out. This time of year, I’m keen on the lightweight Merino Lagunas, which I wear with any and all sneakers, fancy or knockabouts.

Now, I realize that I’m friends with Pete and that I’m beginning to veer into ad-copy territory, but trust me—I am really particular when it comes to my socks. They need to breathe, they need to last, they need to look good, and if I’m wearing a pair of those no-show low boys because I want to flash some ankle with my wannabe Thom Browne suit, they better not slip below my heel. And for the longest time, I had been lost in the sock wilderness, grabbing a pair of Dri-Fits here and a pair of Gold-Toes there, never entirely satisfied.

My Kane 11’s do everything I need them to. Ultimately, they are socks that make sense. (Did you know socks can make sense? They can, and should.) I genuinely look forward to slipping them on before I head to work and to the gym. So, yeah, maybe starting a sock company wasn’t such a crazy idea after all.